Kevin McElroy · Case study test

Children’s Hospital
of Colorado

Tugging at the heartstrings.

Children’s Hospital of Colorado was looking for a lift in awareness of their nationally ranked brand. Our team was responsible for a full rebranding, site redesign and 360 campaign from start to finish.

We kicked things off with a media launch that celebrates the smallest of milestones in the biggest of ways.

Client
Children’s Hospital Colorado
Role
Executive Creative Director
Scope
Rebrand | Site | 360 campaign
Year
2018

Miracle Milestones: First Steps

Making her broadcast debut during the Oscars, Juniper was born with a heart that was about to quit. Children’s Hospital pioneered a surgery that kept that heart beating for six months while waiting for a donor.

We created a series of spots that highlighted her journey from diagnosis to recovery in the format of 1-second-a-day. Our team carefully curated the footage and captured the innovative approach that the CHCO team put into practice.

Juniper at nine months and at four years
Sponsored social post: Juniper, smiling
Sponsored social post: Juniper and her dad
Sponsored social post: Juniper at nine months and four years
Sponsored social video post: Juniper in the hospital
A magazine spread: an ad for the pediatric expertise that lets little sisters have big sisters
A print ad spread, cover and first page
A print ad spread with Juniper's story
The campaign on a phone
A billboard: Wave hello to Juniper, our 400th heart transplant patient

Out of everything, the most rewarding moment came when we received a snapshot of Juniper standing in front of her billboard. Mission accomplished.

Juniper standing in front of her billboard

Miracle Milestones: First Jump

Born with a spinal condition that was leading to paralysis, Hunter’s magnetic personality carried him through the transformation of a lifetime. The doctors at CHCO 3-D printed his spine and created custom tools for a life-changing surgery on his tiny body.

Miracle Milestones: New Shoes

After learning that a bruise on his knee was bone cancer, Markus was in for the fight of his life. The doctors at CHCO got him back to running by removing his knee and replacing it with his ankle.