Fabrica
R&D lab for the
United Colors of Benetton.
Established as a communications research center for the United Colors of Benetton, Fabrica is a multi-disciplinary studio that emphasizes international creative innovation. It’s a mix of coders, graphic designers, musicians, industrial designers, filmmakers, motion graphics artists, writers, illustrators, interaction designers, animators, and “even something else.”
I spent five months exploring the realms of creativity with these teams and lapped up every minute.
- Role
- Consultant / Designer
- Client
- Fabrica (Benetton)
- Where
- Treviso, Italy
- Time
- Five months
