Jeep®
Bringing the original
social network online.
Jeep® has long been the original social network. Buy a Jeep vehicle and you’re buying into a culture that originated with WWII soldiers reconnecting over the familiar. They bring people together in an offline manner that rivals the best of modern social platforms.
While considered the crown jewel of the DaimlerChrysler portfolio, they had yet to really break into digital. That’s where we came in. Our team was responsible for creating all of the original Jeep social and digital channels (Facebook, YouTube, Twitter, .com). And creating was just the beginning. We charged forward with engaging content that welcomed everyone, new & old, into the family.
We coined it: The Jeep Experience.
- Client
- Jeep® (DaimlerChrysler)
- Scope
- Social, Jeep.com
- Channels
- Facebook, YouTube, Twitter, Dotcom
- Recognition
- Commarts, FWA, Adobe SOTD, OMMA, IAC
Jeep® Boostin’ Nuts
Boostin’ Nuts began as an ‘Easter egg’ within the Jeep Liberty launch site, a secret goodie meant to reward curiosity clickers. But after this ridiculously simple 8-bit arcade game got over 50,000 plays as a hidden link, we couldn’t help but spin it off as a Facebook app to see what would happen. Fans could keep track of their friends’ high scores and throw down challenges as only you can on Facebook. With ZERO paid media, the Boostin’ Nuts game was played well over 100,000 times, with an average of 33 plays per person. Now that’s nuts...
Creative Team: Dwayne Raupp, Eric Diem, Adam Wilson, Dave Knopf, Phil Dokas
Jeep® Urban Ranger
IAC, Best Automotive Website
Jeep’s mud-covered, off-roading image doesn’t necessarily appeal to urban dwellers. To convince them that Jeep can be a great urban luxury vehicle, we captured over 50 video testimonials featuring the Urban Ranger, a character played by an improv actor. He engaged real-life Jeep owners on car features relative to urban living. Users who viewed the Urban Ranger vignettes increased our “engagement” stats by 90 percent. More importantly, 41% of these first-time visitors returned for a second dose.
Creative Team: John Stoll, Trevor Naud, Dwayne Raupp, Nick Sternberg, Eric Diem, Jeff Bossardet
Jeep® Comfort Challenge
Communication Arts, 15th Interactive Annual | FWA Site of the Day | Adobe Site of the Day | OMMA Award | WMA Mobile Standard of Excellence | Exhibition Award of Excellence
The Jeep Grand Cherokee, despite its reputation for off-road mastery, was actually a pretty nice luxury vehicle. The Comfort Challenge, showcased on Jeep.com, helped to demonstrate the vehicle’s many perks, lest you find yourself actually test driving one in person (which is always preferred).
Creative Team: Trevor Naud, Dwayne Raupp, Nick Sternberg, Eric Diem, Jeff Bossardet
Jeep.com Redesign
Home-base for everything Jeep®, we redesigned the .com to accommodate a variety of customers that ranged from beginner to established vet. We stocked the site with original photos and videos that our team grabbed from the stretches of Portland, OR.
Creative Team: Trevor Naud, Dwayne Raupp, Nick Sternberg, Eric Diem, Dave Knopf, Jeff Bossardet
Jeep® OffRoadr
“I just bought my Jeep, now what the Hell do I do with it?” We answered with a social-centric trail discovery hub that hummed along until the auto crisis in Detroit.
OFFROADR was designed to give Jeep owners, as well as all off-road enthusiasts, the tools to find, track and share 4×4 trails and the content that is created on them.
Creative Team: Dwayne Raupp, Eric Diem, Trevor Naud, Jeff Bossardet, Dave Knopf
As the idea has evolved, Jeep has continued to support the platform now renamed Badge of Honor.
