Walgreens
Defining the next
digital moonshot.
Walgreens has always been known for their convenience and neighborhood pharmacies. Until the online behemoths came knocking, this time with direct-to-consumer prescriptions. They were looking for a reason to stay top of mind with consumers.
That’s where our team came in. Out the gate, we worked alongside the Walgreens team to relaunch their customer loyalty program: MyWalgreens.
- Client
- Walgreens
- Role
- Executive Creative Director
- Scope
- Loyalty relaunch
- Members
- 115M+
MyWalgreens
Envisioned as a reason to stay involved with consumers, the platform is an ultra-personalized experience that reacts to the community and environmental triggers around them. We launched the program with a striking visual design system that seamlessly blends form and function.
Product Innovation: Community Health Alerts
Get the local beat on Covid, the flu, strep and more with geo-fenced health alerts when something starts spiking. Alongside the notifications are a series of actions for the consumer to take: vaccination scheduling, Teledoc appointments, products & more.
Product Innovation: Environmental Alerts
We also introduced the idea of environmental factors affecting consumer health. Triggered by a multitude of conditions, each personalized alert is accompanied by corresponding editorial and action based content.
Product Innovation: Activity Challenges
In an effort to further push into well-being, we also introduced activity challenges aimed at getting consumers to create healthier habits.
Streaks were introduced as a method to encourage repeat participation. Completion of the streaks is rewarded with badging and Walgreens Cash.
Activities include a wide range of types spanning yoga, meditation, HIIT, running and more.
