Kevin McElroy · Case study test

Firestone

Rebrand and redesign.

Coinciding with their “Make your car a Firestone” campaign launch we revamped the Firestone digital presence with a fully responsive site tailored for both desktop and mobile alike. The results showed a 221% lift in tire test drive completes, 104% tire detail views & 113% store locator completes.

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Capitalizing on the Dreamworks Turbo Movie launch, we had the opportunity to create a media companion that showcased their paid Firestone integration.