Innovation
Idea Maker’r.
From sketchbook randoms, to wildly ambitious “wouldn’t-it-be-cool-ifs”, I have an award-winning track record of creatively hacking platforms into demonstrable results 💥🚀.
Galaxy SIII®Interactive Cinema
Brought home an Effie Award, Electronics.
As part of the Samsung Galaxy SIII launch, we created a 3D cinema participation game in select theaters across the country. The audience was able to interact with a virtual 3D Galaxy SIII phone on screen by collectively waving their arms. People worked together to score points by moving the phone across the screen and getting it to tap as many other Galaxy SIII phones as possible.
Wave left, the phone went left. Wave right...yeah, yeah, you got it ;)
The cinema project was just one piece of the broader digital launches of the Galaxy SIII and Galaxy Note.
Harley-Davidson®QR Bike Builder
Full customization in the H-D® world means consumers configure: every. single. option. Working with V&S, we created a series of OOH boards that interfaced seamlessly with a receiving mobile site through unique QR hooks.
Scan a QR, choose your wheels. Scan another, choose your handlebars. The resulting bike build could be completed and ordered direct from the factory.
MGD64®Burn-off-a-Beer
Featured in AdAge, Gizmodo & Bloomberg!
When you’re launching a beer with just 64 calories, you’re launching something special. And that special raises the eyebrows of those focused on fitness. Because in the fitness world, 64 calories is incredibly easy to burn, roughly 560 steps easy. And in those steps, we saw an opportunity: demonstrate how easy it is to burn off an MGD64 and encourage people to do it.
Enter the MGD 64 Pedometer App. It counts the calories you’ve burned so you know when you’ve earned a cold one.
After building the tracker, we connected the app with Facebook and added a bit of friendly competition through team challenges: “Walk up Mt. Everest 64 times”, “Round the Bases 64 times”, etc.
Chrysler®Electric Vehicle App
At the dawn of the iPhone was an unbelievably blank canvas just waiting to be filled. This was before the plethora of auto-related apps and certainly before Tesla came knocking.
Our DaimlerChrysler™ client had just the opportunity. They gave us exclusive access to their R&D lab and allowed us to hook up a home-grown-WIFI-router-in-the-trunk solution to one of their upcoming trade show electric vehicles (ENVI).
We created the first-ever smartphone-to-vehicle iPhone app. It allowed us to start the car, toggle the heated seats and get up to the minute charging information. Giddy-up.
With a decade of automotive experience, there’s plenty more to see.
Creative Team: Eric Diem, James Vreeland, Dave Knopf, Duane Raupp
Razorfish Source™
At any creative agency, sharing work and inspiring teams is a never-ending challenge of breaking through the routine. Email can be a momentary blip, but seems to fall short in its efforts at recognition. We wanted to change the game: create a way to notify peers the moment something launches and provide a light-touch way to let teams far and wide give their own “stamp-of-approval”.
Our solution was a cross-platform project we called Razorfish Source. With an endless scroll of the latest projects and pitches, Source only pushed notifications to employees about things that mattered to them.
Creative Team: Vincent Shine, Grant Damron
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