Montana Tourism

VisitMT.com, it’s a platform for inspiration, but also interaction. It’s a place where influencers and visitors alike can find new ways to challenge themselves, or learn from others who have gone before them. Ultimately, it’s a jumping off point for more meaningful social engagement, which will help more people see Montana as a rewarding journey, as well as an ultimate destination.

We wanted to inspire action. So we created Montana “Challenges” that pushed visitors to try something new when planning their next visit.

Each challenge was created alongside real people who participated and filmed every step of the way.

We then promoted each challenge within Instagram and invited others to document each step along the way.