Save the Smalls

Our team leveraged the power of the Publicis employee network to highlight and socialize any and all tips and success stories for small businesses using the custom hashtag: #SaveTheSmalls.

The platform showcased how small business across America were digitally reinventing themselves to weather the storm. A destination site then aggregated all mentions of the hashtag and let viewers filter by associated industries, i.e. restaurants, boutiques, etc.

Creative Team: Amanda Mearsheimer, Brooke Kugel, Kelly Roe, Noa Levhar, Kaitlyn Mulroney, Jake Fowler, Cristina Lawrence

Filtering was setup to allow for industry-specific content serving.

A Twitter handle allowed us to solicit and and aggregate unique piece of content.

We enlisted a team of writers to summarize trends that were breaking through, all while using real local businesses (and driving traffic) as their examples.

All told, we managed to carve out 8 months of content across five industries. We drove a good amount of organic traffic and even better amount of good karma.

#SaveTheSmalls